Glossary

Developer marketing embodies a tailored approach designed for a uniquely tech-savvy audience.

A learning strategy that allows trainees to educate themselves at their own pace by deciding what courses to take and when to take them, leading to far better knowledge retention and course completion rates.

An application for administering training programs and educational resources which includes content management, creation and distribution features, as well as a way for learners to access class materials.

A learning method in which the instructor and learner are in separate locations, yet meet in a virtual or simulated environment where the instructor trains the learner and provides course materials.

A business strategy which utilizes training, education and support systems to ensure that customers can maximize the value they gain from your product, and know how to best leverage it to reach their goals.

The in-depth understanding which results from using a wide variety of data collected throughout the educational process to optimize training content, trainer performance, and learner success.

Teaching customers about your product and the value it provides is a very important function that helps turn prospective customers into productive users while ensuring their satisfaction and long-term loyalty.

Nurturing and growing relationships with your customers is critical - you need a highly effective customer success strategy that optimizes customer retention and satisfaction while boosting the bottom line.

The process of educating new users about your product is a critical phase in developing and defining the relationship between them and your brand so make sure you make a positive first impression.

An educational method that does not require being physically present in a classroom. Instead, learners and trainers interact via technology channels, such as online videos, conferencing and live classes.

The use of virtual classrooms has boomed recently as more and more people work and study at home, requiring an online location where trainers and learners engage with each other during educational activities.